For your created Airline’s (Golden Wings) Annual Performance Report write a 4-page paper double-spaced (not including the title or reference pages) addressing the company description, mission and goals, core competencies, and situation analysis. Use the attached document which highlights this company’s bill of rights, income statement, and balance sheet to develop this paper.
Your paper should be written in the current APA format using in-text citations and include a reference page at the end.
The company description summarizes the history of your Airline —how it was founded and by whom, what its services are, and why they are unique. It begins to “sell” the reader on the history and growth possibilities for your Airline.
MISSION AND GOALS
It is important to state a firm’s mission and goals, including financial and nonfinancial goals.
This section reminds employees as well as those outside the company (such as potential lenders) exactly what your Airline does so well and how it plans to achieve a sustainable competitive advantage over rivals.
The situation analysis provides an outline of the marketing environment. A SWOT analysis helps marketers and others identify clearly a firm’s strengths, weaknesses, opportunities, and threats.
Passenger Bill of Rights
1. Ticket Pricing
a. Golden Wings Airlines is committed to providing you, as our customer, with transparent ticket pricing. When you pay for a ticket, our website will generate an outline of all charges to be incurred. This will include government taxes and fees, as well as any additional upgrades you may have chosen (ie. Baggage, meals, reservation changes, cancellations, and seat upgrades).
2. Ticket Changes and Cancellations
a. Within 24 hours of booking a flight with Golden Wings you as the customer have the right to change your flight without charge. After 24 hours, there will be a fee to change or cancel your flight. Please contact our customer service line for further information about ticket changes and cancellations.
3. Delayed and Canceled Flights
a. Golden Wings will provide all delays, cancellations, and diversions information within 20 minutes via the following communications:
· Announcements over the public address (PA) system
· Updates displayed on the Gate Information Screens (GIDS).
· Updates displayed on the Flight Information Display Screens (FIDS)
· Toll free at (800)-GOLDEN1
· On goldenwings.com/flightstatus
· Or through the Golden Wings app
a. Our airline is aware that in rare circumstances, due to the requirement of Federal Regulations, flights can become overbooked and require a reduction in ticketed passengers. In such cases, Golden Wings is committed to ensuring that we resolve the issue with fairness and consistency as quickly as possible. We intend to be open and forward with our passengers, informing them in case of overbooking. We will first request volunteers to switch flights and will offer compensation to volunteers. Passengers involved in a bumping incident will also receive rebooking assistance from our gate agents. If our airline is not able to accommodate same day travel accommodations, we will provide complimentary hotel and/or transportation accommodations.
5. Lost Bags
a. It is always our primary focus to ensure that you and your luggage arrive on time at your desired destination. If this does not occur, we strive to ensure that you receive your missing luggage within 24 hours. If we are unable to deliver your missing luggage within 24 hrs. after your flight, we will provide an allowance to our customers to ensure they have their needs. If after 20 days we are still unable to locate your lost luggage, we will fully reimburse you for your luggage.
6. Traveling with Disabilities
a. We pride ourselves on our ability to provide our passengers with adequate service despite their conditions. We will provide the necessary transportation via electric cart to and from our airline gate to passengers who desire this service. Our airline will also provide any necessary accommodation. Please reach out to us at least 48 hours before your scheduled flight in order to coordinate any services required.
7. Filing Complaints
a. Golden Wings strives to ensure each passenger enjoys their flying experience while aboard our aircraft. If a customer has any concerns or questions, please reach out to us at 1-800-GOLDEN1 and we will respond to each incident within 30 days.
Flight Rights: Get to Know Your Airline Passenger Bill of Rights. (2022, September 26). magazine.northeast.aaa.com. Retrieved January 25, 2023, from https://magazine.northeast.aaa.com/daily/travel/air-travel/airline-passenger-bill-of-rights/
Customer Commitment. (n.d.). delta.com. Retrieved January 28, 2023, from https://www.delta.com/us/en/legal/customer-commitment